台灣最大的茶葉產地是南投縣，這裡正是端茶的發源地。
我們的製茶師傅與學徒在南投茶區已經生活超過半個世紀，幾乎都是當地居民，因此熟悉茶區的風土水文與歷史和文化，從最早的凍頂烏龍茶開始，我們開枝散葉，逐漸往杉林溪、阿里山和梨山等高山茶區開拓，我們當中的許多人，前仆後繼投入製茶產業，使我們得以掌握茶區生態，憑藉不曾間斷的技術傳承，培育出深受愛茶人士喜愛與珍藏的台灣特色茶。
我們的製茶團隊獲世界最大型烏龍茶競賽的首獎，即「鹿谷鄉農會高級凍頂烏龍茶冬季比賽特等獎」—這是一項來自超過數千位茶農的激烈競爭，該獎項在每年的比賽中只會頒發給一位茶農，因此，台灣的茶農將獲得特等獎視為一生從農的最高榮耀，而端茶已然獲得最大的肯定。
端茶與台灣高山茶區，包括：梨山、杉林溪、阿里山以及生產世界獨特香氣的品種紅茶－台茶18號紅玉紅茶的南投縣魚池鄉，這些具有相當影響力的茶農合作，彼此樂於交流茶業界的技術和訊息，這是我們生產的茶葉能夠始終維持數十年優異品質的原因。
Origin of Duan Cha
The largest place of production for tea in Taiwan is Nantou County, which is the cradle of Duan Cha.
Our tea makers and apprentices have lived in the tea production area of Nantou County for over half a century, and the majority of them are local residents, as such we are extremely familiar with the terroir, hydrology and culture of this tea production area.
Starting out from the earliest Dong Ding Oolong Tea, we began to branch out and develop towards high altitude mountain tea production areas such as Shanlinxi, Alishan and Lishan et cetera.
Within the company, multiple partners began to invest in tea production one after another, allowing us to grasp the ecology of tea production areas extensively, and through this uninterrupted passing on of technological legacy, we are proud to be able to cultivate Taiwanese specialty tea treasured by all tea lovers today.
We attained the Grand Prize of Lugu Township Farmers Association Premium Dong Ding Oolong Tea Winter Competition, which is the highest award in the world's largest Oolong tea tasting tournament.
This is a fierce competition involving thousands of tea farmers and only one will be awarded, as such, most farmers view this prize as the ultimate accolade of tea agriculture and Duan Cha is proud to say that we have been recognized on the highest level.
Duan Cha cooperates with influential tea farms from Taiwan's mountain tea areas including Lishan, Shanlinxi, Alishan and Yuchi Township (Nantou County), which produces a variety of black tea and one of them being world's unique aroma – Taiwan Tea No. 18 Ruby Black Tea.
These associates have inhabited in the local areas for a substantial amount of time, investing time in the tea business since young and hence providing tea leaves of the best quality to Duan Cha.
With our strong and lengthy bond with our associates for over two generations, we are constantly exchanging skills and information regarding the tea industry, which is exactly the reason the tea leaves we produce can continuously retain the highest quality for decades.
端茶，其意為「高山之茶，耑此而生；茶之頂端，成其端茶」。
Meaning of Duan Cha
Duan Cha comes from the last two words of 「茶之頂端，成其端茶」, which translates to "the pinnacle of teas maketh Duan Cha", on a literal level Duan Cha can also mean to serve tea.