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2024 RED DOT DESIGN AWARD WINNER

2024年09月23日

在獲得IF設計獎之後,端茶隨即報名RED DOT設計獎。

對於能夠一舉獲得世界上相當重要的設計獎項,不只是幸運,更多的是來自於團隊的共識和努力。

2023年,在獲得MUSE之前,端茶還報名了兩次設計獎,其中一項是日本GOOD DESIGN,後者止步於第一輪。

但是團隊沒有放棄,我們改變思維,腦力激盪構思新的設計方向,並且堅持繼續參賽。

能夠以台茶獲獎,這是無可比擬的代表性和意義,端茶深信台茶的廣度和深度絕不僅止於此。

不只台茶品種仍在改良與育成,品嘗方式也日新月異,因為台茶不僅於此,端茶也不會停止進步。

After winning the iF Design Award, Duan Cha immediately registered for the Red Dot Design Award.

Winning such a significant global design award was not merely a stroke of luck; it was a result of the team's shared vision and dedicated effort.

In 2023, before receiving the MUSE Award, Duan Tea participated in two other design competitions, one of which was Japan's GOOD DESIGN Award, though it did not progress past the first round.

However, the team did not give up. We shifted our mindset, brainstormed new design directions, and persisted in entering competitions.

Winning an award with Taiwan tea is unparalleled in its representation and significance. Duan Cha firmly believes that the breadth and depth of Taiwan tea extend far beyond what has been achieved.

Not only are Taiwan tea varieties continually being improved and developed, but tasting methods are also evolving rapidly. Since Taiwan tea has no limits, neither will Duan Cha's pursuit of progress.