端茶DUANCHA - 2024 IF DESIGN AWARD WINNER

身為茶欉下的子弟，感謝南投，這塊臺灣茶的故鄉，對於茶的理解，世代之間各自不同的領略，始終美好無暇。

這項作品，感謝團隊的啟發和成真；因為端茶來自於南投，端茶希望參賽作品的元素能夠代表南投高山茶的風土人文。

令人感動的是，我們做到了。

小到連真空包裝的工廠，都是在南投的廠家，作品的材料，用的是杉林溪高山茶，所以外盒有天然茶香。

南投的茶、南投的茶農、南投子弟的茶品牌；斯土斯人，永遠是品牌的靈魂。

當端茶獲獎的那一刻，端茶可以很驕傲的說，南投高山茶不只在味蕾獨樹一格，端茶做到了連包裝設計都驚艷世界！

不只是品嚐，還能賞玩、更符合永續發展與環保理念。

臺灣茶，世界第一。

 

As a child of the tea mountains, I am deeply grateful to Nantou, the homeland of Taiwan tea. Each generation holds its own unique understanding of tea, yet its beauty remains timeless and pristine.

This work owes its realization to the inspiration and dedication of our team. Since Duan Cha hails from Nantou, we wanted the elements of our competition entry to embody the terroir and culture of Nantou’s high mountain oolong.

What touches us most is that we succeeded.

Even the vacuum packaging factory we collaborated with is based in Nantou, and the materials used include high mountain tea from Shanlinxi, giving the outer box a natural tea fragrance.

Nantou’s tea, its tea farmers, and a tea brand born from Nantou's people—this land and its people are forever the soul of our brand.

When Duan Cha received the award, we could proudly declare that Nantou high mountain tea stands out not only in flavor but also in packaging design that amazes the world!

It’s not just about tasting but also about enjoying the artistry, while aligning with sustainability and environmental ideals.

Taiwan tea, the best in the world.